this is us.

because every study comes to an end, mirco and lorenz asked themselves the big question in 2002: where to go with the sense of life? the answer: where everyone enjoys to be: at their favorite café, the local bar or directly at the beach. a kola was needed - as a cultural good, not as a mass product. no sooner said than done, the recipe was developed - not too sweet, but with plenty of caffeine to take home for the night. plus black-and-white printed faces on beer bottles, with a name as hanseatic and honest as our cosmopolitan home. allow me, fritz: we are independent, owner-managed and from hamburg.


we are the largest fritz team and consist of field sales, key account management, shopper & customer marketing, business development and inside sales, as well as our international expansion team.

we create shopping and brand experiences for all fritz fans and customers. we make sure our products are where you want to find them - in cafes, clubs, restaurants, and everywhere where people gather. you can also find us iced in supermarkets, corner shops, and gas stations. we want to inspire our fans with our sustainable vision as soon as they buy and enjoy our products - because we are only available in glass bottles. that's the way it has to be. in germany and more and more european countries.


in marketing, our team includes brand management, international marketing, events & experiential marketing, digital marketing and corporate communications, pr & sustainability.

we make sure that as many people as possible in europe get to know our fritz range and experience it live. to this end, we develop unique advertising together with our agency partners that can be seen wherever people turn night into day together. at selected festivals and events in europe's hotspots and in digital channels. our team develops new product ideas and organizes sustainable and social projects and sponsorships such as "drink from glass" or "every bottle helps", which we spread via pr and social channels.


our operations team specializes in purchasing, quality management & product development as well as supply chain.

we plan and control the production of our fritz range at our bottlers, ensuring high and reliable quality. new products are developed and introduced into production here. our purchasing department ensures that there are always enough bottles, fresh juices and promotional materials.


the finance team consists of financial accounting and controlling. together, we make sure that our figures stay nice and black. we see ourselves as business partners who support all other areas by generating insights & foresights and thus ensuring transparent decisions.


our it team takes care of the digitalization of fritz and focuses on cloud products. this allows us to react quickly, implement and make the world black with our fritzees.

people & culture.

we are the people & culture team and consist of a central hr team, our talent factory and office management.

we are the direct contact for all fritzees. we bring new fritzees on board, advise them on further education, training and coaching & supervision, and accompany them in team development processes. we take care of the personnel strategy and keep a particularly close eye on the corporate culture. in this way, we ensure that our fritzees feel completely at home with us, are successful, develop further and, above all, have a lot of fun. with our office management, we also make sure that our fritzees don't miss anything in their day-to-day work at our headquarters and that our visitors also feel at home with us.

more than just platitudes.

why do we fritzees do what we do? we want to wake people up - and not only with our caffeinated kolas, but also with our social attitude.

what do we do at fritz? we connect people and cultures around the world with one feeling - our fritz feeling. as a company, we are authentic pioneers and set new standards. as people, we bring different characters together at fritz and offer an environment with room for personal development and growth.

how do we work at fritz? we are non-conformist and sustainable. this is how we inspire people to think and act in new ways.

how our fritzees describe the culture and spirit at our company is best told by them:

i am with fritz because we are familiar and honest.


area sales manager

for me, being a fritzee means being able to combine my profession with my socio-political attitude.


erp lead architect - it

i am with fritz because more than 10 years ago, mirco and lorenz gave me the chance to prove myself in field sales without any sales experience and thus become part of the fritz-kola success story.


area sales manager

at fritz, i was able to turn my two hobbies into a career - and now i not only get to paint the world black with the fritz-ci, but also found and build up the new gaming division at our company. there's no other job like it!


graphic designer & gaming

i'm with fritz because i can make a difference!


area sales manager

i'm with fritz because i'm always allowed to outgrow myself here.


accountant - finance

what we do to help you wake up with fritz without having to sell your soul for your job.

attention, it's getting romantic now: what would fritz be without our non-conformist fritzees? right: probably some big consumer-driven corporation. but fortunately that's not what fritz is and to make sure it stays that way and fritz can continue to be a wide-awake rebel, we do everything we can to create a working environment for our fritzees that they deserve.

in addition to fair compensation, we offer many other incentives. grab a cold bottleof fritz, pop the cork and get an idea of what we have to offer.

individual development.

our own talent factory ensures that all fritzees are supported in their further development. to this end, we have developed an extensive training portfolio. here you can see an excerpt from our portfolio.

onboarding event

all new fritz employees start their time at fritz together with a monthly kick-off. we deliberately take 2 days to communicate our corporate philosophy, our brand core and the organizational structure of fritz.


our own e-learning tool, the wachwelt, is available to every fritzene to continuously refresh existing knowledge and expand it with new modules.

sales trainings

there are many different modular sales-trainings and refresher-trainings for our sales-fritzees to be always up to date.

management trainee program

to challenge and develop our fritzees, we have our own management trainee program, in which we give fritzees the opportunity to be trained as managers.

individual coaching & trainings

the talent factory team offers consulting and support for external training opportunities in addition to the established internal trainings.

basic trainings

depending on the position, one may have different needs. we therefore also offer basic training such as "communication & feedback", "basics project management", "excel" or a negotiation training.


in order to be able to develop further, feedback is indispensable. we have a very open feedback culture at fritz, which we specifically support through standardized and officially conducted feedback surveys.

management trainings

regular training sessions are held for our managers on a variety of topics.

feedback of our fritzees and our applicants.

honest feedback is a gift. that's why we take every single piece of feedback very much to heart - both positive and negative. make up your own mind about fritz - here you can see what our fritzees and applicants say about us. (sorry for mostly having german feedbacks for now, but keep on scrolling, we already received a few first english feedbacks as well)

Exzellenter Bewerbungsprozess mit gelebter Unternehmenskultur die begeistert
Durch den Bewerbungsprozess taucht man direkt in die fritz Markenwelt ein. Einladung in die "Wachsinnszentrale" inklusive. Sehr geduldige und neugierige Gesprächspartner in sehr lockerer und positiver Athmosphäre. Der HR Ansprechpartner war in meinem Fall extrem zuverlässig und transparent, was ich als überdurchschnittlich engagiert und als sehr schöne Erfahrung empfunden habe. Kurz gesagt: sehr locker aber auch sehr professionell. Einziger kleiner Optimierungspunkt: Nicht irritieren lassen, wenn von Softgarden eine Feedback-Anfrage zum Bewerbungserlebnis mitten im Auswahlverfahren erfolgt. Dies ist aktuell entkoppelt vom zeitlich abgesprochenen Verlauf und deutet nicht zwingend auf eine Absage etc. hin.
Applicant feedback from July 27, 2022
Großartiger Arbeitgeber
Exzellente Kommunikation, ein junges und motiviertes Team, das Spaß an seiner Arbeit hat und daran, die Welt täglich ein Stückchen mehr schwarz anzumalen. Die Unternehmenskultur wird gelebt und ist von Tag eins an spürbar.
Employee feedback from July 22, 2022
Eine angenehme und vertrauensvolle Atmosphäre beim Vorstellungsgespräch schaffen. Das ist es auf das es ankommt. Fünf Sterne und Danke!
Applicant feedback from July 20, 2022
Sympathisches Gespräch
Ich habe das Gespräch als sehr sympathisch, wertschätzend und auf Augenhöhe wahrgenommen und hoffe auf eine ebenso angenehme Erfahrung in Runde 2.
Applicant feedback from July 15, 2022
einfach vorbildlich
erstes kennenlernen als videotermin eine gute wahl - so hat jede*r ein wenig „heimvorteil“. der austausch war absolut auf augenhöhe in einer angenehmen atmosphäre. ich konnte mich voll darauf konzentrieren, ob die chemie passt. egal, ob wir am ende zueinanderfinden: danke dafür!
Applicant feedback from July 8, 2022
Sehr angenehmes Bewerbungsverfahren
Auch wenn die Rückmeldung zu meiner Bewerbung etwas gedauert hat, habe ich mich sehr über den persönlichen Anruf gefreut. Vor Ort habe ich mich direkt gut aufgenommen gefühlt und wurde direkt allen Kollegen vorgestellt. Beim Gespräch selbst hatte ich das Gefühl, dass die Ansprechpartner wirklich Interesse hatten mich als Person, meine Arbeitsweise und Lebenserfahrung kennen zu lernen. Insgesamt ein sehr angenehmer Verlauf.
Applicant feedback from July 8, 2022
Alles top gewesen
Gesprächspartner waren sehr nett und aufgeschlossen. Fragen waren sehr realistisch und modern. Sehr nette Atmosphäre
Applicant feedback from July 7, 2022
Strukturierter Ablauf des Interviews. Durch die offene, angenehme Stimmung wird dem Bewerber etwas die Aufregung genommen. Die Werte der Firma werden klar übermittelt.
Applicant feedback from June 26, 2022
Angenehmes Gespräch
Angenehmes Gespräch Überrascht wurde ich mit einen Verkaufsfespräch, was leider online nicht so einfach ist, wr etwas nervös. Persönlich wäre es besser gewesen. Aber sonst super freundlich, Struktur gut
Applicant feedback from June 18, 2022
Wertschätzendes Bewebungsgespräch
Das Gespräch lief auf Augenhöhe in einer super angenehmen und lockeren Atmosphäre. Nicht so verkrampft, wie man es sonst oft von Bewerbungsgesprächen kennt. Tolle Transparenz der Fritz-Kultur, man bekommt direkt Lust loszustarten und ein Teil des Ganzen zu sein. Das Gespräch lief online ab, trotz allem fühlte es sich super vertraut an. Ich hab mich von Beginn an Willkommen gefühlt.
Applicant feedback from June 13, 2022
Samples from 639 reviews

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are there office dogs at fritz?

the most frequently asked question in our job interviews. we have to disappoint all dog lovers - we don't have office dogs at our office in hamburg *boo*. but not because we want to discriminate furry noses, it's more because we want every fritzee to feel completely comfortable at the office. our open, agile office concept means that people who feel uncomfortable in the presence of dogs can't completely avoid them. and let's be honest: fear of unwanted encounters in the office corridors is more of a corporate thing anyway, isn't it?

how do i apply?

online, online and online again. welcome to the digital age. paper applications are so outdated and, by the way, not sustainable at all. and the good thing is: you can check the status of your application at any time via our application tool. cheers to digitalization.

what documents should my application contain?

via our online application form, we will ask you a few questions that are important to us. please make sure that you answer all of them, because then you can do without a cover letter.

if you then upload your cv and add relevant references, our black recruiting heart will beat faster. because this way we have all the info we need.

how long does it take to get a response?

we are a really cool bunch of people. understandably, many of you want to join us. behind every application there is another great person. that's why we like to take the time to read every application carefully. this means: it can sometimes take a little longer until we can give you feedback on your application. usually it shouldn't take more than 2 weeks until we get back to you. if it does take a little longer, bear with us. we'll get back to you as soon as we can.


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